Our Approach
Our services focus on three areas:
Markets
- Defining and prioritizing which vertical segments to serve, identifying channel partners most active in each sub-segment. Developing specific prioritized target customer lists for efficient sales prospecting. Forecasting attainable demand, and developing resulting project business cases.
Products
- Helping fully define your offer (including all accessories and services), and determining the relative customer value of key characteristics. Preparing Market Requirements Documents (MRD) for Engineering consideration. Conducting competitive intelligence.