GoToMarket consulting services for B2B technology products and services.

Proven assistance with New Product Specifications, Positioning, Messaging, Pricing, and Introduction.

Delivering a lifetime of expertise to support your immediate needs.


Our Approach 

Our services focus on three areas:  
Markets - Defining and prioritizing which vertical segments to serve, identifying channel partners most active in each sub-segment. Developing specific prioritized target customer lists for efficient sales prospecting. Forecasting attainable demand, and developing resulting project business cases.                                
                              
Products - Helping fully define your offer (including all accessories and services), and determining the relative customer value of key characteristics.  Preparing Market Requirements Documents (MRD) for Engineering consideration.  Conducting competitive intelligence.      
                                                 
Customers - Defining the Go To Market effort required to successfully launch your new solution or services.  Developing step-by-step market introduction plan including complete marketing strategy and content. 
Thank You!
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