GoToMarket consulting services for B2B technology products and services.
Proven assistance with New Product Specifications, Positioning, Messaging, Pricing, and Introduction.
Delivering a lifetime of expertise to support your immediate needs.
Our Services
Our Services
Our services are focused on analyzing and defining Markets, Products, and Customers for High Tech B2B Solutions.
Markets
Determining which B2B vertical markets (including sub-segments) to pursue, and in which order, is critical to effective and efficient new offer introductions. Each segment has unique needs, requires relevant tailored messaging, and responds to value propositions differently. Understanding each sector's operational challenges and translating your offering description in response to those challenges is key to quickly gaining credibility and interest.
MPC can deliver prioritized lists of key accounts to pursue first, and key channel partners to recruit. We are often asked to make first contact with target partners during your development phase to gauge (and subtly promote) interest in your offer.
Creation of marketing plans, content, and executing against those plans is a common deliverable.
Expertise in planning and then executing Analyst and Press relations as part of launch planning is available.
Products
Defining a new solution (including prioritized accessories and services), and determining the relative value of each characteristic is essential to navigating tough development choices.
Development of detailed Market Requirements Documents that your engineering team can then confidently respond to.
Creating compelling value positioning and determining competitive pricing/discounting models that maximize your profits.
We combine a classic "Crossing the Chasm" mindset with the latest "SiriusDecisions" methodologies to develop our MRD's.
If you need to supplement your engineering resources, MPC has teams of highly experienced and trusted product development experts available to consult with your product engineering team, take on parts of your project, source OEM manufacturing resources, or take on complete product development and production planning for your new offer.
Customers
"Customers" captures all the GoToMarket (GTM) planning necessary to prepare your sales team and channel partners to capitalize on your new offer immediately upon launch. It includes preparing customer-focused content, messaging, and sales collateral across a broad range of categories to maximize your success.
Development of step-by-step marketing plans including all aspects of messaging creation, creative content development, analyst & press relationship building, sales & channel partner educational content, digital media development and management.
MPC brings trusted B2B experts as required including CMO-level advisors, creative agencies, digital marketing content, launch event management & execution support, to supplement your own marketing resources.
Everything you might need from simple whitepaper development, to entire marketing strategy development and execution is available.
Our Philosophy
Quality
Everything we do centers on providing services of the highest level of quality. We won’t stop until you’re 100% satisfied – that’s a guarantee.
Efficiency
We pride ourselves on working in a pre-planned and methodical approach, but efficiently to quickly meet your needs.
Value
Satisfying customers is our top priority. That’s why we believe in offering fair and transparent project pricing. Projects can be quoted as a set fee against defined deliverables, or on an hourly or retainer basis.